lenier.net

cubicle17:

Scott Hansen:

Obviously branding and information design are central to each Olympic experience and while I’ve posted a lot on past Olympics, I thought it would be good to get all of the logos together in one post. It’s very interesting to scan through these; the stylistic transitions say a lot about the country and historic era of origin.

As is to be expected, the simpler logos (Tokyo ‘64 and Mexico ‘68) are the ones that appeal the most to me.

Really fun to see, especially in light of the absolute dog’s breakfast that will be the London 2012 logo. Is it a surfing brand? Is that an ‘R’? What is the flouro thing about?