imkevin: inothernews: alaskamiller: Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed. That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered similar things for past clients. This is genius. Skittles marketing team, you win one internet.

imkevin:

inothernews:

alaskamiller:

Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.

That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered similar things for past clients.

This is genius. Skittles marketing team, you win one internet.

3 years ago ★ via kevin
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  1. classics reblogged this from caterpillarcowboy
  2. shinyredballoon reblogged this from mcdavis and added:
    lenier:imkevin:inothernews:alaskamiller:...FASCINATING FASCINATING FASCINATING FUCK YES....
  3. divinesecrets reblogged this from carocat and added:
    rocketjumper:alaskamiller:
  4. lovelifehatekittens reblogged this from kangster
  5. mudwerks reblogged this from kayfabe
  6. ewic reblogged this from inothernews and added:
    Agreed- pretty gutsy for a major brand. Not entirely sure about twitter for the homepage though. Definitely wouldn’t...
  7. milamos reblogged this from kevin
  8. sparqman reblogged this from somethingchanged
  9. addam reblogged this from kevin and added:
    This is just basically a rip off of Modernista right? I don’t see what’s so “game-changing” here. It’s been done before...
  10. shrinkwrapped reblogged this from kayfabe and added:
    Oh so THAT explains the flurry of tweets badmouthing Skittles this morning.
  11. caterpillarcowboy reblogged this from soupsoup
  12. cloois reblogged this from soupsoup
  13. treydalton reblogged this from dailybunch and added:
    One insight about everyone on Tumblr who said this was ‘genius’ — ALL of them think Family Guy is like, way better than...
  14. dailybunch reblogged this from thepiratefuture and added:
    indeed changed, Chicken Little, it changed a year ago when Modernista! did the exact same thing.
  15. hellofriend reblogged this from somethingchanged and added:
    Whatever. Candy companies were 100 times cooler when all we expected of...homepages was...
  16. mcdavis reblogged this from lenier and added:
    De-localized website. Interesting.
  17. tjpytheas reblogged this from soupsoup
  18. aaroneous reblogged this from thepiratefuture
  19. omfgchris reblogged this from soupsoup
  20. lenier reblogged this from kevin and added:
    This is genius. Skittles marketing team, you win one internet.
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